ON-DEMAND WEBINAR
GREENWASHING:
WHAT IT IS AND HOW TO AVOID IT
WATCH CHARMING AND SPECIAL GUEST ERIC BRODY, RENOWNED SUSTAINABILITY EXPERT AT SHIFT ADVANTAGE, TO LEARN:
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The 7 deadly sins of greenwashing
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Best practices for environmental claims
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How your organization can avoid greenwashing
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How to lead and champion your organization's sustainability initiatives
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And much more
WHO THIS WEBINAR IS FOR:
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Apparel brand marketers, product, procurement, and sustainability experts
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Brands who want to get started with sustainability
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Brands who have experienced some missteps in their sustainability journey

SPEAKERS
Rich Ringeisen
President, CHARMING TRIM US
With over 25 years experience in apparel trim and packaging, Rich oversees the US office of CHARMING Trim, the global supplier of trim, packaging, and RFID software and tags to the apparel and retail industry. CHARMING has over a decade of experience helping brands meet even the most stringent sustainability requirements. Rich and his team partner with Eric Brody and Shift Advantage to help forward-thinking brands approach their sustainability initiatives with honesty, transparency, and rigor. Prior to CHARMING, Rich held several leadership roles at Integra Trim, 28 Packaging, Alkahn, and U.S. Label. He is passionate about helping apparel brands on their journey to become more thoughtful and intentional about their efforts.
Eric Brody
FOUNDER AND PRINCIPAL, SHIFT ADVANTAGE
With over 15 years experience working with large corporations, small start-ups, and non-profits Eric has proven that, with creativity and leadership, doing the right thing for the environment and society can provide a competitive advantage. Eric has designed and implemented a wide range of strategies and initiatives including corporate reporting; supplier assessments and improvement plans; eco-indexes and scorecards; stakeholder engagement; product, material, and packaging improvements; employee, supplier and consumer education; business simulation and gamification; regulatory compliance; and media and public outreach and communication. Prior to Shift Advantage, he held in-house sustainability roles at Nike and Nau.
Jeremy Van Houten
GLOBAL SUSTAINABILITY CHARMING TRIM US
As one of CHARMING Trim's global sustainability resources, Jeremy Van Houten works with some of the world's leading brands to provide best in class trim and packaging products and comprehensive online systems. He is committed to identifying and delivering innovative trim, packaging, and data solutions that help global retailers advance their strategic initiatives, including sustainability programs. His focus on sustainability in trim and packaging has been honed over the course of nearly 20 years in the industry. Prior to CHARMING, Jeremy held roles at Avery Dennison and r-pac International.
